Copy of The Magic of Merino (old version)

Merino wool is perfect for babies – for their safety and sleep quality. It’s naturally perfect!

Studies have shown that babies sleeping in merino settle more quickly, cry less, sleep longer, feed better and gain weight faster.

Why we love merino?



Safe and Better Sleep

Regulates body temperature

Babies don’t have the ability to regulate their own body temperature that adults have, so it’s important to make sure they’re not too cold or overheating, especially during the night time.

Merino wool creates a micro-climate around your baby, which maintains a consistent temperature for them. It has the ability to absorb water away from your baby’s skin and release it into the atmosphere during the summer. In winter, it will trap and circulate warm air, keeping your baby warm.

A more comfortable temperature allows for a deeper and more restful sleep for your baby, so that that energy can be diverted to growth and development.

Helps prevent overheating

The fact that merino wool has unmatched body temperature regulation properties does not only mean better sleep for your baby, but it also means a safer sleep all round.

Healthy sleep for healthy growth

Studies have found that babies that slept with merino wool had lower rates of activity and a deeper, more restful sleep. They settled more quickly, cried less, slept longer and gained weight faster.

At the Cambridge Maternity Hospital, Scott and Richards investigated the effects of Merino on premature and low birth-weight babies and found that they gained an extra 10g a day compared to babies that weren’t sleeping on Merino.


Babies with sensitive skin or conditions such as eczema love merino wool – it’s hypoallergenic, so won’t irritate their skin. Not only is it incredibly soft and breathable, but because it is composed of the same protein that makes up the outer protective layer of our skin, it works in total harmony with our skin’s own protection mechanisms. It also inhibits bacteria, so minimizes other allergenic problems.

Soft and Comfortable

Silky Soft Against Baby’s Skin

Merino will not itch or irritate delicate baby skin. In fact, it’s one of the softest materials around. The wool fiber produced by merino sheep is significantly finer than other types of wool, so feels luxuriously soft and gentle against a baby’s skin.

Retains warmth even when wet

Unlike any other fiber, merino wool will keep baby warm, without feeling damp or clammy, even when it’s wet. It absorbs moisture both between the fibers and inside of them, so it feels dry. In fact, it can absorb a massive 35% of its weight in water and still keep its warming properties!


Compared to traditional wool, Merino is extremely fine and lightweight – you get all the warmth with none of the bulk of traditional wool.

Exceptionally breathable

No other fabric “breathes” like Merino wool. The fact that merino wool can absorb an amazing 35% of its weight in water, without feeling damp, and quickly release it into the atmosphere makes it the most breathable fabric around. This means your baby will stay dry and comfortable whatever the environment.

Completely Natural

Merino wool offers the perfect solution for families concerned about their environmental impact because it is 100% natural and renewable fiber.

100% Natural

Merino wool is grown year-round by Australia's 70 million Merino sheep, consuming a simple blend of water, air, sunshine and grass.


Because Merino wool is made out of keratin, much like human hair, it is completely biodegradable. When it is eventually disposed of, it will breakdown, decomposing to release vital nutrients back into the soil, acting like a fertilizer.


Every year Merino sheep produce a new fleece, making Merino wool a completely renewable fiber source.

Naturally durable

Merino is so durable because each fiber is made up of elastic elements, which are able to bounce back when released from pressure. In fact, merino wool fibers can be bent 20,000 times without breaking!

Easy Care

Machine Washable

Merino wool’s antibacterial and odor resistant properties mean that it does NOT need to be washed as often as other fabrics. And when it is your turn to wash it (accidents do happen), it can be done in a standard machine and tumble dried on no-heat setting – there’s none of the hand washing fuss traditionally associated with wool products. See care instructions.

Naturally antibacterial and odor resistant

Merino uses mother nature’s washing machine, and is naturally antibacterial, anti-fungal and anti-static. It disinfects itself in fresh air and is naturally resistant to odors.

Naturally stain resistant

Merino fiber has a protective layer that prevents stains from being absorbed. It’s static-resistant nature also means it picks up less dust from the air.

Merino wool vs. traditional wool

Many people think of wool as an itchy material, unwelcome against the skin. Merino wool is an entirely different fabric, thanks to those superfine fibers that merino sheep produce. It’s smooth, silky-soft, and comfortable even against the most sensitive skin.

Merino wool vs. synthetics

Synthetic fibers such as polar fleece, polypropylene & polyester are made from petroleum. They cannot breathe, quickly feel clammy and build up stink, and can cause overheating. Synthetics are highly flammable, so in order to comply with US fire safety regulations required in babywear, they need to be treated with chemical fire retardants.